A la carte paywalls have been in vogue with magazine publishers lately.
In July, Esquire put a $1.99 paywall around a nearly 10,000-word investigative story, "The Prophet" by Luke Dittrich. In a note about the paywall, David Granger, Esquire's editor in chief (pictured above), explained that the story took months to produce — and that such journalism doesn't come cheap.
Sports Illustrated also began testing a new variety of paywall this summer, but one that didn't ask readers to pay directly. Instead, it granted online readers access to certain print stories — ones typically not available to non-subscribers until an issue is off the newsstand, like cover stories — in exchange for watching a video ad of their choice. The experiment has been modest so far — about five to six stories have been behind the video paywall to date, a spokesperson for SI says. Read more...
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