Some upcoming changes to Google's terms of service will allow your name and picture to appear aside advertisements in your friends' feeds if you interact with a business online (by commenting or +1ing, for example). But you can disable it by visiting your "Shared Endorsement" settings. Read more here.
via Web News Blogs http://lifehacker.com/some-upcoming-changes-to-googles-terms-of-service-will-1443856931