Strange things happen on Twitter. It's to be expected, with millions of users having an open stream of communication to their favorite celebs and brands
Take Hasan Syed, for example, who wanted the world to know about his dislike for British Airways so much that he bought a promoted tweet just to bash them
But social media is a two-way conversation, and for every angrily posted tweet, there's a brand using Twitter to humanize its image and increase consumer loyalty. These epic brand "battles" may not be as dramatic or snarky as celebrity feuds, but when brands bring their social media savvy — and sass — to the table, everybody wins Read more...
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