If it seems like Apple CEO Tim Cook isn't as much of a presence on stage during Apple launch events as his predecessor Steve Jobs used to be, there's a reason for that: Cook is absent three quarters of the time.
According to a Mashable analysis of his six keynotes and launch events so far, Cook spends an average 23% of the duration of the event on stage. The rest of the time he cedes to other Apple executives, such as Phil Schiller and Craig Federighi, as well as app makers.
Jobs took the opposite approach. In his last keynote at WWDC 2011, dogged by ill-health, the Apple founder still spoke for 46 minutes — or 63% of the presentation. That was as little time as he ever spent on stage. Read more...
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