The classic story of The Polar Express has captivated the hearts and minds of boys and girls across the globe for nearly three decades. The popular Christmastime tale, first released in 1985 as an illustrated children’s book, has since inspired an Oscar-nominated 2004 film and a collectible railroad set from model train-makers Lionel LLC.
With the film's 10th anniversary quickly approaching, the toy manufacturer wanted to recapture the hearts and minds of railroad enthusiasts with its unique line of replica trains. To do so, the 113-year-old company launched its "Polar Express Sweepstakes" to promote its officially licensed model trains among frenzied fans. Lionel's marketers timed The Polar Express campaign from September through November to tie into the story’s holiday theme. Read more...
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